The Communication Science Program at Universitas Trunojoyo Madura (UTM) successfully held a workshop titled “Creative Content Masterclass: Building Brand Identity Through Social Media” on Wednesday, October 9, 2024. This event, held in the second-floor seminar room of the Faculty of Social and Cultural Sciences (FISIB), was enthusiastically attended by students, lecturers, and communication practitioners, as part of the program’s commitment to developing practical skills in its laboratory.
The workshop featured Dr. Muh. Najih Farihanto, MA, a branding and social media expert with extensive experience in developing brand identity strategies in the digital era. Dr. Najih delivered comprehensive material on the importance of building a strong brand identity as a foundation for sustaining relationships with audiences. In today’s fast-evolving social media landscape, brand identity must not only stand out but also be consistent and authentic to achieve high engagement on digital platforms.
Workshop topics included branding fundamentals, creative content planning processes, and social media optimization strategies to boost brand visibility and awareness. Dr. Najih outlined essential steps to identify core brand values, establish an appropriate tone of voice, and create relevant and engaging content across various platforms. Participants were invited to discuss and practice these concepts hands-on, helping them grasp the real-world challenges of branding in today’s industry.
The workshop also featured an interactive Q&A session, where Dr. Najih addressed participants’ questions on branding cases, engagement techniques, and the latest trends in digital marketing. Students are expected to apply the knowledge gained from this workshop to enhance their skills in creating effective creative content strategies while understanding how to build a resilient and adaptable brand in a dynamic industry.
Through this event, the UTM Communication Science Program reaffirms its commitment to equipping students with practical skills relevant to today’s market demands, enabling them to compete in the media and communication industry.
(Author: Fadilah of Communication Science)
