On Friday, October 21, 2022, the communication science study program of FISIB Trunojoyo Madura University (UTM) held a Guest Lecture activity with Dr. Abdul Hamid from Muhammadiyah University of Malang. Guest Lecture participants are active students of the 21st generation communication science study program, they are very enthusiastic and active in participating in the event.JH
at this extraordinary meeting, Dr. Abdul Hamid reviewed the material about “Guest Lecture- Media and Branding learning in the Digital Age”. He explained how to brand a product with various digital concepts, so that it is not monotonous and outdated. And the thing that must be considered to brand a product is to know the substance of the product by thinking about the value of the product and the purpose of the branding carried out. The hope in this class activity, students not only increase understanding but can open space for student creativity and collaboration in branding their own study programs and universities by creating content to be published.
