Monday, October 17, 2022, Prof. Dra. Rachman Ida M.Comms, PhD had the opportunity to be a guest lecturer in Guest Lecture activities at the communication science study program, faculty of social and cultural sciences, Trunojoyo University Madura with the theme “Media, Branding in the Digital Age”. Communication science participants who took part in this event were very excited and critical in participating in the activity, many questions were asked to the guest lecturer.
Prof. Dra. Rachman Ida M.Comms, PhD conveyed about the media displaying brand appeal in the form of visualization. This is done when the process of building branding in the digital era is carried out in an integrated stage by combining different information and experiences that are trying to be offered to the audience through advertising in the media.
